Articles by Lauren Kulifay

You can follow Lauren on Twitter or Google+.


Here at Tortuga, we’ve got leaders who are not afraid to hire strong women, and we’re excited to introduce one of them to you now! She’s smart, sassy, and rocks the red lip: meet Taylor Coil, the brilliant brain behind Tortuga’s marketing. Taylor has been a remarkable addition to the team, working hard to bring back the Cootie Catcher with a game called “Travel Roulette” (check it out… DO IT). This gal knows her stuff, and we’re willing to share her marketing philosophies for those of you who are interested in stealing her identity (or if you’d just like an inside look at what she does and how she does it). FUN FACT: she’s done it all while traveling the world with Remote Year.

Another exciting fact about Taylor: her veins run gold with Felix Felicis, so not only is she good fortune in human form, but she smells like everyone’s favorite everything (to this Tortuganaut she smells like Christmas and cupcakes and puppies). She’s awesome. We’re pumped to show her off.

In This Episode

  • 00:28 Meet Taylor
  • 01:11 Remote Year
  • 01:50 V3 plans and updates
  • 05:21 Taylor’s marketing processes and philosophies
  • 18:16 Quality vs quantity in marketing
  • 23:31 Taylor: A History
  • 36:23 How Taylor found Tortuga
  • 39:18 Biggest hopes/fears for Tortuga
  • 47:35 How does someone become Taylor Coil (in a non-“Single White Female” sort of way)?
  • 52:20 Word to the Wise

People On This Episode

Links from This Episode

Word to the Wise

  • Jeremy: 1. The Ringer – Bill Simmons’ follow-up to Grantland; 2. Hard drives are cheap! Back up your stuff!
  • Taylor: Rome2Rio – Big-time transportation hack; search the best ways to travel between destinations via bus, train, car, plane, etc.

Feedback and Questions

If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.

Several months ago, in search for an industrial designer, Fred and Jeremy put this ad out on the internet: “Where have all the good designers gone and where are all the gods? Where’s the streetwise artist to fight the rising odds? Isn’t there a white knight upon a fiery steed? Late at night I toss and I turn and I dream of what I need…”

Okay, you caught us, that’s a Bonnie Tyler song. She really said it best, though. The bottom line: we were wanting to improve our products and we needed a professional. We didn’t want just anyone… we were holding out for a hero.

Enter, Patrick Healy, Tortuga’s very first in-house industrial designer: roguish, devil-may-care, rough around the edges but with stars in his eyes. Tune in for a glimpse of his story, how he joined Tortuga, his transition from being self-employed, and some tips for those interested in becoming industrial designers as well.

In This Episode

  • 00:35 Meet Patrick
  • 02:00 Dealing with digital distractions
  • 05:18 Patrick’s average Tortuga workday
  • 13:16 How Patrick joined Tortuga
  • 21:45 Fears/concerns about joining Tortuga
  • 26:50 Hopes for working with Tortuga
  • 31:33 Advice for aspiring industrial designers
  • 40:35 Design process/design philosophy
  • 54:53 Tortuga V3!
  • 58:00 Word to the Wise

People On This Episode

Word to the Wise

  • Jeremy: 27″ 5K iMac – An amazing desktop computer that really delivers the most bang for your buck, and with image quality that’s so good, you won’t want to look at anything else.
  • Patrick: Minimalism! Invest in a few quality things and get rid of the rest.

Feedback and Questions

If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.

As we transition into the second quarter of 2016, we’re gearing up for some big changes both with the inner-workings of our company as well as with our products and website. In this episode we want to share our updates with you! Listen in as Fred and Jeremy discuss our upcoming retreat to Montreal, as well as the product and website redesigns which will be taking place later this year.

In This Episode

  • 03:24 Tortuga’s Montreal retreat
  • 08:16 Our new team members
  • 14:55 Why we’ve hired more team members
  • 28:15 Tortuga redesign
  • 31:00 Launching new site and V3 of the Tortuga
  • 35:55 Next episode with Patrick – product design process
  • 37:43 Upcoming episode with Taylor – marketing/branding process
  • 39:23 Word to the Wise

People On This Episode

Links from This Episode

  • Joe Beef – A life-changing Canadian dining experience

Word to the Wise

Feedback and Questions

If you have any feedback about the show or questions for us to answer on the air, email: podcast at tortuga backpacks dotcom.

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