I always carry a single packing cube. I pack it with underwear and socks and carry it at the bottom of my backpack. The cube consolidates these small items so that they take up less space and are all in one spot, not jammed into every nook and cranny of my bag.
The rest of my clothes are packed loosely outside of a cube.
Here at Tortuga, we get occasional questions about packing cubes. Mostly, “Should I use packing cubes?” and “Which ones?”
Many hardcore travelers packing everything they bring in packing cubes. But how common are they? What do people want in a packing cube? Most importantly, should we make packing cubes?
We weren’t convinced that the world needed more packing cubes. The existing cubes are commodities that compete on price. Being the cheapest product in a category (and the sub-standard quality that implies) isn’t our strength. That’s best left to big corporations operating at massive scale.
We could make a better packing cube… if anyone wanted one.
Rather than guess, we asked you. We polled Team Tortuga and received 371 responses. Not bad for an unglamorous product category.
Below we’ve broken down your responses. Your answers and the directive they gave us are very clear.
We combed through the data looking for the 20% of choices that accounted for 80% of the results. Since we can’t make a perfect product for everyone, we used the Pareto Principle to decide where to focus our efforts for the most leverage.
Rather than just copying what’s already out there, we wanted to know what really matters to you. Then we can double down on the most important features and ignore the rest.
Keep reading to find out what we learned.
Do you use packing cubes when you travel?
We started with the most important question. If only a small minority of travelers used packing cubes, we wouldn’t have any reason to make them.
That was not the case.
69% of people use packing cubes when they travel.
We expect that number to be slightly biased by the nature of the survey. If you don’t know what packing cubes are or don’t use them, you probably didn’t open the email about the survey. However, the numbers were strong enough for us to continue digging.
Only people who answered yes to the first question were shown the rest of the survey.
Next, let’s learn more about how packing cube users travel.